JCB
JCB is among the top five construction and earth-moving equipment manufacturers in the world today, and the market leader in the backhoe/loader category. For a top-of-the-line, heavy metal look that would capture the strength and durability of the backhoes and loaders to be featured pictorially in a brochure, they selected brushed aluminum and added transparent metallic gold ink over-printed with black to make their logo stand out.